Scent Marketing Principles & Ambient Scent Design

Think about the last time you had a really great experience as a customer—remember the ways that experience left you feeling. A positive customer experience is crucial to the success of your busine...

Getting rid of lingering smells in your kitchen can be a big job when you don’t have a proper scenting solution to keep out unwanted odors. Whether you need to eliminate the smell of cooking, garba...

Scents for Hotels Most customers are likely to remember how they feel during their stay and what they recall about their visit long after their departure. These are the two most defining parts of ...

As business owners are constantly searching for ways to stand out and improve their brand marketing strategies, it might be possible that they are overlooking the greatest way to increase brand awa...

Coffee is a great source of caffeine for that needed burst of energy to get you into a productive flow, but there are only so many servings you can have in a day before it may become detrimental to...

Newborns are very sensitive to smell—As they grow and develop into their other senses, scent is largely how they recognize their parents. While mothers love the empowering scent of their new baby,...

If you’re craving a warm, spicy, and peppery scent, ginger packs the perfect amount of zest and is a rising olfactory richness perfumers appreciate. Ginger essential oil is characterized by stimula...

A migraine can completely derail you for an entire day or more, depending on intensity. Most people find themselves unable to do anything because of how excruciating the pain, seeking a sense of re...

Home fragrance and aromatherapy dates back nearly 5000 years, with the first recorded use of fragrance cited during Egyptian rituals around 3000 BC with aromatic resins. Ancient Egyptians used thes...